Pulse of the Economy – Croatian version: Puls gospodarstva
Role | Uloga: Team member, Local marketing lead (research, translation, event planning and execution)
Year | Razdoblje: 2017, 2018
Research of opinions from business leaders on the state of national economies and the outlook for their companies in nine European countries including Croatia.
Scope of my duties:
- Project Selection:
- Identify the focus of the business area
- Competitiveness analysis
- Identification of the target group (based on the list of Top1000 Croatian companies in the magazine Lider)
- Presentation of the Project to the Management Board and getting the “green light” for the project
- Researching:
- Create and distribute invitations to engage in research
- tracking the success of questionnaires and reminders
- Analysis:
- comparison of European results and local and comparison with the results of previous years
- analysis of local results and identification of key areas for the local market
- organization of translation results, translation control and adding content relevant to the local market
- Presentation:
- Initiate and execute cooperation with Croatian Employers’ Association and newspaper Jutarnji list in order to jointly promote the results
- Event organization for 100 participants
- Coordination of the panelists
- Co-ordination of graphic design and printing
- Creation and distribution of invitations for the event
- Creation of the presentation
- Media promotion (Press release 2015)
- Media monitoring: Poslovni dnevnik, Pixell, Mreža, Jutarnji list; Lider; Večernji list;
Company: KPMG Croatia d.o.o.
