Pulse of the Economy – Croatian version: Puls gospodarstva

Pulse of the Economy – Croatian version: Puls gospodarstva


Role | Uloga: Team member, Local marketing lead (research, translation, event planning and execution) 

Year | Razdoblje: 2017, 2018

Research of opinions from business leaders on the state of national economies and the outlook for their companies in nine European countries including Croatia.

Scope of my duties:

  • Project Selection:
    • Identify the focus of the business area
    • Competitiveness analysis
    • Identification of the target group (based on the list of Top1000 Croatian companies in the magazine Lider)
    • Presentation of the Project to the Management Board and getting the “green light” for the project
  • Researching:
    • Create and distribute invitations to engage in research 
    • tracking the success of questionnaires and reminders
  • Analysis:
    • comparison of European results and local and comparison with the results of previous years
    • analysis of local results and identification of key areas for the local market
    • organization of translation results, translation control and adding content relevant to the local market
  • Presentation:

Company: KPMG Croatia d.o.o.

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